FAQ

and other important details

Tell me more about copywriting.

A copywriter creates engaging and persuasive text, or "copy", to market products, services, or concepts to a target audience. The goal is to convince readers to take a specific action, such as buying something, attending an event, or signing up for a mailing list. I help brands do this with copywriting for:

  • social media (LinkedIn, Twitter, Instagram, Tik Tok)

  • email marketing and newsletter (Substack, Beehiiv)

  • website or landing page development (wireframe, copy)

  • marketing materials and creative assets (print, digital)

Who do you usually work with?

I’m industry agnostic, but I have done a lot of B2B. I’ve worked with attorneys, VC firms, brand consultancies, executive coaches, and SMBs. I can work with anyone.

How do I know if I’m a good fit?

Your business is growing and you’re looking for someone who you can plug in as a creative director, social media manager, and publicist rolled up into one tidy package.

What’s it like to work with you?

Typically I run a three month exploratory period with a new client. We scope the plans and projects and go to work. You get to know me, I get to know you. It gives us time to see results. If we decide to keep working together after that, we can set up a longer agreement.

I want to see results now. Possible?

Regardless of the area you’re focusing on, you should have it in your mind that this is an investment. You’re putting money into building your creative assets and your brand. These things take time. I call myself a partner for a reason. I’m not looking for one-off projects. I’m here to build alongside you.

Do you have examples of your work?

This is one of my favorites. Great copy enriches relationships, strike partnerships, and improve salesmanship. It is a catalyst for growth. Happy to send more examples your way.

How much do your services cost?

Pricing is simple: We look at the project and scope it out.

I work on a project or retainer basis, sometimes hourly. My guiding question is, “how much value can I bring?”

I know you were looking for a neat and tidy answer but it is a case by case basis. For one project, I’m writing website copy. The next, I’m producing 50 pieces of content for social media.

Just email me with a rough estimate on what you’re looking for, and I’ll be able to give you a number.

If you want to understand more of my philosophy on pricing, you can go to page 24.

What else you got, Morg?

I’ve been married to my wife Julie for 14 years and we’re the parents of six wonderful children. I’m from Cleveland, she’s from Washington state. I’m a taco afficionado, rock music lover, and enjoy a good beach trip. I’m a teacher at heart, but the protective shell around it is a wrestler who enjoys writing. Go figure.